As well as redesigning the main Juice Plus+ brand, Juice Plus events were also in need of a much needed overhaul. Juice Plus+ events are attended by over 100,000 partners across the globe annually and are the heart and soul of the business.

Typically the business redesigned the event brand book every 6 months, which is both ineffective from a resource and budget perspective as well as negating any positive brand equity. I created a master brand book that gave flexibility to our regions whilst still maintaining solid foundations and rules that allowed for brand consistency.