Jamieoliver.com is the digital home for everything Jamie. With over 12 million unique visitors a month it’s one of the most visited food websites on the web. Bursting with over 500 recipes, videos and written features it’s a much loved website. I was responsible for redesigning the website in 2016. We know from analytics that over 90% of the traffic comes directly from a recipe search on google, so it was imperative that we optimised the recipe page. Over 60% of the page views are on mobile so the design stage started with mobile, my focus was optimising the recipe page to make it as functional and as easy to use whilst cooking as possible. I also designed a 4 step sign-up process, asking for users preferences in order for us to tailor the content to their specific needs.