Could you go meat free for a week? That was the challenge Jamie Oliver set his audience. During the challenge you were greeted with a morning email containing the days meat-free meal, along with tips and videos to help you along your vegan journey. This challenge was about celebrating the colour and vibrancy of veg, and I wanted to reflect this in the branding and across the website. The strong brand identity carried through all emails, social assets and videos creating for the campaign.